Union Plus 1996 Co., Ltd

A Legacy of Experience, Passed Down Through Generations

Union Plus 1996 Co., Ltd. may be a name that is less familiar to some than simply “Union” — a name that has been closely associated with our business for generations. While the company name may suggest that our journey began in 1996, our roots and experience actually extend back more than half a century, with knowledge, craftsmanship, and expertise passed down from grandfather to father and carried forward by the present generation.

Union’s story began with the traditional craft of hand-painted signage. Our grandfather was the skilled craftsman behind the artwork, while our father played an important role in developing designs, creating concepts, and presenting ideas to clients. In the early years, our business focused primarily on advertising signs for cinemas. At that time, every piece was meticulously drawn and painted by hand onto galvanized metal sheets — reflecting the craftsmanship, precision, and expertise that defined the profession in that era.

As technology and the advertising industry evolved, Union continued to evolve with them. From hand-painted signs on metal sheets, we progressed to fabric banners and later entered the era of neon signage — another significant turning point in the development of our business.

For more than 50 years, we have built not only extensive experience in Out-of-Home (OOH) advertising and printing, but also a culture of continuous learning and adaptation. We have evolved alongside new technologies, changing media formats, and the ever-changing needs of our clients, while remaining firmly committed to quality, expertise, and attention to detail.

These values have formed the foundation of Union from the very beginning and continue to be passed from one generation to the next, shaping who we are today.

Past

From Craftsmanship to Innovation

With a vision for the changing business landscape and a determination to take advertising to the next level, we established our first company under the name “Union Neon Sign”, expanding our expertise into the neon signage business.

One of the landmark projects that demonstrated our capabilities during this era was the production and installation of a large-scale rooftop neon sign for PANASONIC. The project became another significant milestone in Union’s journey and reflected our growing expertise in large-format advertising signage.

At the same time, we have always believed that sustainable growth comes from looking ahead and continuously adapting to new technologies. Recognizing the potential of inkjet printing technology and the important role it would come to play in the advertising industry, we established Union Power Jet Limited Partnership in 1981, marking our expansion into a new era of advanced printing solutions.

Union was among the early companies in Thailand to adopt inkjet printing technology, enabling us to offer a wider range of printing services and applications. This represented another major step in our evolution — expanding beyond traditional signage into the printing business and laying a strong foundation for the continuous development of our service capabilities.

From hand-painted signs to neon signage and onward to modern printing technology, every stage of our evolution reflects the philosophy that has driven Union forward throughout the generations: to recognize opportunities, embrace learning, and have the courage to evolve alongside an ever-changing world.

Present

A New Chapter of Growth

In 2016, we entered a new chapter of growth with the company’s rebranding as Union Plus 1996 Co., Ltd. This milestone marked an expansion of our capabilities into a comprehensive Out-of-Home (OOH) Media Solutions provider, offering end-to-end services from consultation and creative design to production and installation, tailored to meet the diverse needs of our clients.

Built on decades of experience, combined with our expertise in printing technology and the continuous development of modern advertising solutions, Union Plus 1996 has earned the trust of clients in Thailand and internationally.

Behind our success, however, lies more than technology and production capabilities. At the heart of everything we do are four core principles that have guided us throughout our journey: Expert, Trustworthy, Quality, and Safety.

Expert — Expertise built through generations.
Trustworthy — Reliability you can count on.
Quality — Excellence in every detail.
Safety — Safety at every stage.

These four principles form the foundation that continues to drive Union Plus 1996 forward. By embracing new technologies and evolving alongside the industry, we remain committed to delivering high-quality OOH media solutions that create value and inspire confidence in every project.